Taylor Swift, SKIMS, Stanley: inside 153,000 clones of Shopify stores

Recon has found 153,502 clones of Shopify stores. Each one is a fake store built to look like a real brand, with its logo, product photos and prices. Fewer than 3 in 100 have ever been taken down.

Recon watches for clones of 790,573 stores and has checked more than 4.3 million websites to find them. It also tracks 747,609 lookalike web addresses that imitate store names.

Clones aren’t a small-brand problem. Some of the best-known names on Shopify have dozens.

The well-known brands with the most clones

Brand	Clones
Daniel Wellington	38
Glossier	38
Mattel (Barbie, Hot Wheels)	33
Morphe	25
Billie Eilish Store	24
ColourPop	23
Olaplex	23
Hismile	21
Glow Recipe	20
Timex	20
Rare Beauty	19
Kith	18
Stanley	17
Taylor Swift Official Store	17
American Girl	16
Steve Madden	15
Mejuri	15
Fashion Nova	13
Fenty Beauty	13
Rebecca Minkoff	11
Good American	10
Paramount Shop	10
Taylor Stitch	10

Beauty brands make up about a third of this list. If you run one, see clone protection for beauty brands. Fashion brands are close behind (fashion brands).

The Kardashian-Jenner brands aren’t spared either. Good American has 10 clones, Kylie Cosmetics 4, Poosh 4, SKIMS 2 and Lemme 1. Elsewhere, rhode has 4, and MrBeast’s Feastables and Gymshark have 3 each.

What a clone of a well-known brand looks like

A clone copies the brand’s logo, menus, product photos and prices. Many claim to be the “official” store. (New to this? Start with how fake sites steal from Shopify brands.) Here are eight we captured on October 13, 2026.

Taylor Swift. The clone’s page title is “Official Taylor Swift Online Shop”. It sells “exclusive” merch in German.

Kylie Cosmetics. A Spanish-language clone built around a Kylie Jenner campaign image.

American Girl. Same logo, same colours, same dolls, at americangirlofficial[.]com.

Stanley. The clone calls itself “Stanley 1913 Official Site”. Same logo, same menu, same product photos.

Billie Eilish. This clone’s page title reads “Offizieller Shop”: official shop, in German.

Rare Beauty. A clone aimed at Australian shoppers, with Rare Beauty’s logo and a promise of a “Vegan Makeup Sale”.

Fenty Beauty. Same wordmark and same menu, on a .shop address.

SKIMS. The clone’s page title is simply “Home | SKIMS”.

Is your store being cloned? Recon watches for clones of your store and helps you get them taken down. Add Recon to Shopify or run a free clone check.

Many clones don’t use your name

You might expect a clone to sit on an address like [brand]store.shop. Many do: that’s combosquatting, a kind of lookalike domain. But plenty don’t use the brand’s name at all.

Stanley’s clones include stannic[.]shop, thirteenpath[.]shop and nineteenvessel[.]shop. One of American Girl’s is vronte[.]shop. Searching for your own name won’t find these. Here’s how to check if your store has been cloned.

Almost none of them come down

Of the 153,502 clones Recon has found, only 4,304 (2.8%) have been recorded as taken down. The rest are still up, still taking orders in someone else’s name.

Finding a clone is only half the job. Getting it down means reporting it to the right registrar, host and registry, with evidence, in the format each one wants. For copied photos and text, that’s usually a DMCA takedown. That’s where most brands get stuck, even well-known ones.

Recon does that part with you. For every clone it finds, it looks up who to report to and writes the takedown notices, with dated screenshots attached. You review them and send them. Pro customers can join early access, where Recon files the reports for you in one click. Want to do it yourself? Use our free takedown templates or the DMCA notice generator. The registrar or host still decides whether a site comes down.

We also documented one operation running 1,732 clones of 475 Shopify brands.

Check your own store

Run a free clone check. It takes a minute and needs no account. Or add Recon to Shopify to keep checking in the background and get takedown help for every clone it finds.

How we did this

• Database totals (clones, takedowns, lookalikes, stores watched, sites checked) come from Recon’s clone database on October 13, 2026.
• Brand counts: we looked up well-known brands that run on Shopify (we confirmed each one) and counted the clones Recon’s database links to each. A brand’s own spare domains don’t count. Barbie and Hot Wheels are counted once, as Mattel.
• Taken down means the clone’s domain was removed from its registry.
• Screenshots were captured on October 13, 2026, in a separate browser, without interacting with the clone sites.

Limits

• Recon’s database finds clones built with known copy kits best. Hand-built clones are mostly missing, so every number here is a lower bound.
• The brands shown are examples we chose because people know them. They are not a random sample.
• Removal is only visible for some domain endings, so the takedown share is a lower bound too.
• The database grows every day.

Related reading

• Fake websites of well-known brands: check a store’s address
• Inside a copy factory: one operation faking 475 Shopify brands
• Someone cloned your store. Here’s what to do
• How to report a fake Shopify store
• Seven domain threats every merchant should know
• Brand protection for Shopify stores

Recon is a Shopify app that watches for clones of your store and lookalike web addresses, and helps you get them taken down. See pricing.