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BrandShield covers more channels. Recon stays close to Shopify.

The right choice depends on whether you need broad online enforcement or focused monitoring around one Shopify brand.

Scan my store Compare the scope

Five questions decide this, not a feature count.

  1. 01

    Are marketplaces, social platforms or executives part of the problem?

    BrandShield works across marketplaces, ads, apps and social platforms. Recon reads one domain and the customer path around it.

    If yes → BrandShield
  2. 02

    Do you need someone else to file and chase the takedown?

    BrandShield runs enforcement with its own team. Recon prepares the evidence; you decide whether to send it.

    If yes → BrandShield
  3. 03

    Does the inbox matter as much as the storefront?

    Someone can email your customers as you. Recon checks the records that decide whether a spoofed order confirmation is delivered. BrandShield does not read them.

    If yes → Recon
  4. 04

    Is the scope one Shopify brand rather than a portfolio?

    Enterprise platforms are priced and staffed for portfolios. One store rarely justifies the retainer.

    If yes → Recon
  5. 05

    Do you need a published price before a sales call?

    BrandShield quotes on scope. Recon is $50 a month after a free scan.

    If yes → Recon

Choose BrandShield

Choose BrandShield when you need monitoring and enforcement across marketplaces, social platforms, ads, apps, and websites, with an expert team handling cases.

Choose Recon

Choose Recon when your main questions are who can send as your brand, which storefront receives the sale, and whether browsers trust the domain.

The same answers, as a table

Vendor scope checked August 2026 against BrandShield’s official product overview. Confirm current scope directly with the vendor.

Capability BrandShield Recon
Lookalike domains and fake sites Included Included
Marketplace monitoring Included Not included
Social, ad, and app monitoring Included Not included
Email authentication Not a stated core product surface SPF, DKIM, DMARC, MX, and sender checks
Enforcement model Expert enforcement services Evidence and templates; merchant sends
Shopify setup General brand-protection onboarding Shopify app and public scan
Published price Custom quote Free scan; monitoring from $50/month

BrandShield fits when

  • Counterfeit listings are spread across marketplaces
  • Fake social profiles or ads are a major part of the problem
  • Your team wants enforcement handled by a specialist
  • Several brands or channels need one program

Recon fits when

  • The risk is concentrated around one Shopify brand
  • You need domain, storefront, email, and reputation checks
  • Your team can review and send abuse reports
  • You want a public scan before committing to software

BrandShield and Recon questions

Is Recon a direct replacement for BrandShield?

Only when your scope is narrower. BrandShield covers websites, marketplaces, ads, apps, social platforms, and managed enforcement. Recon focuses on the inbox, storefront, and reputation around a Shopify brand.

Does Recon submit takedowns for me?

No. Recon prepares the evidence and message. Your team reviews and sends it. BrandShield advertises expert enforcement services for teams that want that work managed.

Does BrandShield publish pricing?

BrandShield directs buyers to a demo and does not publish standard plan prices on its main product pages. Ask for a current quote based on your required channels and enforcement scope.

Can I scan my store before choosing either product?

Yes. Recon’s public scan checks the current email, storefront, and reputation signals around a domain without requiring an account.

Recon keeps watch. You run your store.

Brand protection for Shopify: ongoing monitoring for copied stores, lookalike addresses and the settings behind your brand.

Add Recon to Shopify See what Recon watches

Ongoing monitoring inside Shopify. Free plan available.